Lynda - Branding Fundamentals [Via Webcentara]
大小
643.94 MB
文件数
26
Info Hash:
733088B6DCEF1DD25164C79123410BAE9A3F6CAD
收录时间
2026-01-21 22:47:09
更新时间
2026-01-21 22:47:09
文件列表 (26)
03. Defining the Brand/03_03-Deciding on what to brand.mp4
32.72 MB
06. Communicating the Brand Internally/06_01-Identifying the internal channels.mp4
32.41 MB
05. Expressing the Brand Identity/05_01-Developing the brands name.mp4
31.64 MB
03. Defining the Brand/03_05-Identifying the brand personality.mp4
31.18 MB
03. Defining the Brand/03_02-Creating brand drivers.mp4
30.75 MB
03. Defining the Brand/03_01-Identifying your core values and purpose.mp4
30.32 MB
05. Expressing the Brand Identity/05_02-Creating the brands look and feel.mp4
28.55 MB
07. Communicating the Brand Externally/07_04-Creating branded spaces and environments.mp4
28.46 MB
07. Communicating the Brand Externally/07_02-Expressing the brand in digital and social channels.mp4
28.36 MB
03. Defining the Brand/03_04-Designing your brand architecture.mp4
27.4 MB
04. Positioning the Brand/04_03-Developing your brand promise The value proposition.mp4
27.14 MB
06. Communicating the Brand Internally/06_03-Linking the brand to product and service design.mp4
26.49 MB
02. Understanding Branding/02_01-What is a brand.mp4
25.29 MB
07. Communicating the Brand Externally/07_01-Identifying the external channels.mp4
24.55 MB
09. Conclusion/09_01-Next steps.mp4
24.31 MB
08. Measuring Brand Performance and Value/08_01-Understanding brand performance.mp4
24.04 MB
02. Understanding Branding/02_03-Understanding the branding process.mp4
23.47 MB
04. Positioning the Brand/04_02-Understanding your customers beliefs.mp4
22.86 MB
08. Measuring Brand Performance and Value/08_02-Managing brand equity.mp4
22.29 MB
05. Expressing the Brand Identity/05_03-Creating the brandpromise touchpoints.mp4
21.19 MB
04. Positioning the Brand/04_01-Identifying your customers.mp4
20.83 MB
07. Communicating the Brand Externally/07_03-Expressing the brand through packaging.mp4
20.54 MB
06. Communicating the Brand Internally/06_02-Creating the brand book.mp4
16.01 MB
01. Introduction/01_02-What you should know before watching this course.mp4
15.46 MB
02. Understanding Branding/02_02-Understanding why brands are important.mp4
14.62 MB
01. Introduction/01_01-Welcome.mp4
13.06 MB