Measurement and Research Methods in International Marketing
大小5.46 MB
文件数17
Info Hash:2FFEBB70451860C994745208CCB461881DC1FC38
收录时间2025-12-31 06:52:44
更新时间2025-12-31 06:52:44
文件列表 (17)
014View_ Assessing Heterogeneity in Customer Satisfaction Studies_ Across Industry Similarities and within Industry Differences, as a PDF.Assessing_Heterogeneity.pdf
984.23 KB
017View_ Consumer Complicity Across Emerging Markets, as a PDF.Consumer_Complicity.pdf
891.12 KB
007View_ Using Formative Measures in International Marketing Models_ A Cautionary Tale Using Consumer Animosity as an Example, as a PDF.Using_Formative.pdf
575.24 KB
015View_ Multigroup Analysis in Partial Least Squares (PLS) Path Modeling_ Alternative Methods and Empirical Results, as a PDF.Multigroup_Analysis.pdf
539.09 KB
012View_ Marketing Accountability_ Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value, as a PDF.Marketing_Accountability_.pdf
435.67 KB
008View_ Difference Scores, Analysis Levels, and the (Mis)Interpretation of Cultural Distance, as a PDF.Difference_Scores,.pdf
309.56 KB
010View_ A Multicountry Advertising Research Framework_ Lessons Learned from Testing Global Consumer Culture Positioning, as a PDF.A_Multicountry.pdf
303.8 KB
009View_ The Role of Response Formats on Extreme Response Style_ A Case of Likert-Type vs. Semantic Differential Scales, as a PDF.The_Role.pdf
290.33 KB
011View_ Stochastic Frontier Estimation in International Marketing Research_ Exploring Untapped Opportunities, as a PDF.Stochastic_Frontier.pdf
288.71 KB
013View_ The State of Methodological Practice in International Marketing Research, as a PDF.The_State.pdf
280.28 KB
003View_ Advances in International Marketing, as a PDF.Advances_in.pdf
140.58 KB
005View_ Copyright Page, as a PDF.Copyright_Page.pdf
126.26 KB
006View_ Introduction_ Measurement and Research Methods in International Marketing, as a PDF.Introduction__Measurement.pdf
121.87 KB
004View_ List of Contributors, as a PDF.List_of.pdf
110.72 KB
016View_ Introduction to Section II_ Regular Articles, as a PDF.Introduction_to.pdf
108.41 KB
002View_ Advances in International Marketing, as a PDF.Advances_in.pdf
41.67 KB
001View_ Measurement and Research Methods in International Marketing, as a PDF.Measurement_and.pdf